Breathless

Adirondack-size Inhalers Breathe Dramatic Life into Trampoline Design’s Newest Campaign


Trampoline Design went big with a campaign to boost asthma awareness for the North Country Asthma Coalition. Larger-than-life 3-foot inhalers have been positioned in high-profile locations throughout Warren, Washington, Hamilton, Franklin, Clinton and Essex Counties.

Trampoline Design developed the inhalers, along with Creatacor of Clifton Park, as a mechanism for capturing the attention of children and adults alike for what is literally a life or death issue. The Adirondacks present an incredible stage, with towering trees, street-side light poles, and North Country storefronts offering unexpected and high traffic perches for the inhalers, which feature a place for literature intended to be taken by passers-by.


3' inhaler on Route 4 in Hudson Falls Photo credit: Mike Sylvia

The campaign debuts on the heels of the attention grabbing print campaign, “Ease Your Wheeze!” The budget that had been earmarked entirely for print advertising was redistributed to allow the inhalers to complement traditional marketing. The combination of Dr. Suess inspired print ads and quirky, sci-fi movie scaled information vehicles demonstrate the agency’s trademark willingness to explore an unconventional approach to communication.

Example of the "Ease Your Wheeze!" print campaign.

"The reality is that organizations need to evolve their way of thinking, what might have worked even a year ago won't fly with today's audience. There is an expectation to have as-it-happens-access to news, with little tolerance for commercials and pop-up ads. Harnessing the power of a new tool, in this case the backdrop of day-to-day life, is a way to communicate our message before the audience realizes it," said Sean Magee, Principal of Brand Strategy for Trampoline Design.

Later this year the installation of additional inhalers, for a total of 36 will take place. The attached photograph was taken on the traffic circle in Hudson Falls. There is also a list of inhaler locations detailed below.



Inhaler Display Sites to Date:

Glens Falls YMCA
Wilsboro Adirondack Store
Hamilton Public Health
Warren Public Health
Warren Head Start- all 6 locations
Franklin Public Health
Glens Falls Home Therapy Equipment
Mary Dulap Tax Return of Elizabethtown
Clinton County & Franklin County Joint Council for Economic Opportunity (JCEO)]

An introduction and an invitation

Aimee Hetzer Joins Natural Health Improvement Center

Hello, my name is Aimee Hetzer and I have recently moved to this area from Westchester NY. You might be asking yourself what brings me up here from Westchester. Well, it is my belief we all have a passion and a purpose to serve our community. It is my deepest passion to educate and promote how all of us can restore our health naturally that has lead me to this wonderful town. I am excited to announce I have joined the staff of Natural Health Improvement Center here in Glens Falls! I have a Master Certification in Nutrition Response Testing, which makes me one of only 140 in the country trained to this level. I just joined the chamber and would like to introduce myself to all the members

What is Nutrition Response Testing? Simply put, it is a very precise, scientific, non-invasive system of analyzing the body to determine the underlying causes of ill or non-optimum health, and placing a person on a personalized program of whole food nutritional supplements and diet to allow the body to repair itself. It will discover the malfunctioning systems of the body and the nutritional deficiency or toxins causing it.

With this method of testing there is no guessing involved. The individual’s body will help to determine the exact nutrients the patient needs to supplement in his or her diet in order to bring about balance and better health.

According to Dr. Freddie Ulan, the originator of the technique, "N.R.Testing enables us to test each patient at a core level and identify the real causes of dis-function. We can now correct the root of the problem using time tested nutritional protocols that are safe, sensible and economic, which produce the results we have always felt were possible for our patients."

To see if you qualify as a Nutritional Response Testing candidate please call The Natural Health Improvement Center of Glens Falls at 518-745-7473 or email us at aimeeh@bryman-ulan.com. Call before January 31st to receive a FREE initial Consultation and Health Analysis. All chamber members will get an additional free gift!

"Nutrition Response Testing is a medical muscle testing system grounded in solid science. It is today probably the fastest and least invasive way to accurately detect food allergies, geopathic and biophysical stress, interference fields, stressed organs and structures, emotional blocks, heavy metal toxicity, dental problems, environmental toxicity and more."

- Dr. Joseph Mercola D.C.
Chicago, Illinois

New to the Water

Hudson Headwaters News:

Hudson Headwaters Women’s Care Program Welcomes Kathryn Kernan, CNM



Certified Nurse-Midwife Kathryn Kernan, CNM, MSN, has joined Hudson Headwaters Health Network’s Women’s Care group at the Warrensburg Health Center. With the addition of Ms. Kernan, comprehensive women’s care services are available for women throughout northern Warren County.

Kernan brings many years of experience as a nurse-midwife to the Network including practice in Saratoga Springs and Saranac Lake. She is a graduate of the University of Texas in San Antonio, completed her PNP certificate at the University of Colorado in Denver, and received her MSN degree from Yale University in New Haven, CT.

Kernan joins Dr. Michael Guido (OB/GYN), McKenzie Jones, CNM, Victoria Wirth, CNM, and Kathy Monroe, RN in the Women’s Care group at the Warrensburg Health Center.

For more information or an appointment, please call the Warrensburg Health Center (623-2844). Patients are encouraged to visit the Hudson Headwaters website for details on health centers hours, providers and services available at each center.

Hudson Headwaters Health Network Welcomes Family Physician William Parker, M.D.

Family doctor William Parker, M.D., has joined the Health Center on Broad Street in Glens Falls, and the Moreau Family Health Center of the Hudson Headwaters Health Network.



Dr. Parker began with Hudson Headwaters earlier this year at the Health Center on Broad Street in Glens Falls, and is also available at Moreau Family Health on Route 9. Dr. Parker joined Hudson Headwaters having completed his family medicine residency at the Albany Medical Center. He received his undergraduate degree from Le Moyne College in Syracuse, and earned his medical degree from Upstate Medical University (SUNY), also in Syracuse.

Patients are welcome to schedule an appointment at the Health Center of their choice.

Dr. Parker is joined in the Health Center on Broad Street office by Robert Beaty, M.D., James North, M.D., Noelle Stevens, M.D., (family practice), Irene Flatau, M.D. (pediatrics), Jennifer Rowley (infectious disease) and several physician assistants and nurse practitioners of family, pediatric, and behavioral health. He is joined in the Moreau office by Michael Adams, M.D., Deborah Dittner, FNP, and Donna Finn-Kuo, FNP (family practice) and Glenn Anderson, RPA-C; Irene Flatau, MD and Mary Ann Allen, PNP (pediatrics); and Timothy Culliton, DPM (podiatry).

The Health Center on Broad Street is open Monday through Friday, 8:30 am – 8:30 pm, and 9:00 am – 5:00 pm on Saturdays and Sundays. Moreau Family Health is open Monday through Friday, 8:30 am – 5:00 pm, and until 8:00 pm on Tuesday and Thursday evenings. For more information or an appointment, please call the Moreau Family Health (761-6961). Patients are encouraged to visit the Hudson Headwaters website for details on health centers hours, providers and services available at each center.


Hudson Headwaters Welcomes Family Physicians Slingerland and Parker to its Moreau Family Health Center



Family doctors D. Tucker Slingerland, M.D. and William Parker, M.D., have joined the Moreau Family Health Center of the Hudson Headwaters Health Network.






Dr. Slingerland comes to the region after completing his family practice residency at the Fletcher Allen Health Care/University of Vermont, in Burlington, Vermont. He received his undergraduate degree from Williams College and earned his medical degree from St. George’s University School of Medicine in the West Indies.

Dr. Slingerland began with Hudson Headwaters earlier this year at the Health Center on Broad Street in Glens Falls, and has now moved his practice full-time to Moreau Family Health. Patients are welcome to follow by simply requesting a record transfer.

Dr. Parker joins Hudson Headwaters having completed his family medicine residency at the Albany Medical Center. He received his undergraduate degree from Le Moyne College in Syracuse, and earned his medical degree from Upstate Medical University (SUNY), also in Syracuse. Patients are welcome to schedule an appointment now.

Drs. Slingerland and Parker are joined in the Moreau office by Michael Adams, M.D., Deborah Dittner, FNP, and Donna Finn-Kuo, FNP (family practice) and Glenn Anderson, RPA-C; Irene Flatau, MD and Mary Ann Allen, PNP (pediatrics); and Timothy Culliton, DPM (podiatry), all of whom welcome patients seeking care at Moreau Family Health.

Moreau Family Health is open Monday through Friday, 8:30 am – 5:00 pm, and until 8:00 pm on Tuesday and Thursday evenings. For more information or an appointment, please call the Moreau Family Health (761-6961). Patients are encouraged to visit the Hudson Headwaters website for details on health centers hours, providers and services available at each center.
Hudson Headwaters is a not-for-profit community-based network of health centers, serving the Adirondack, Lake George and Glens Falls region for nearly 30 years. For more information please call 761-0300 or visit our website: www.hhhn.org

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Big News at BST

BST is pleased to announce that Charles S. Amodio, CPA, CFF has been promoted to Partner in the Firm’s Valuation, Forensic, and Litigation Support division, effective January 1, 2009.



Charles joined the Firm in October 2005 with the merger of Ferraro Andrie, CPAs and BST. He has ten years of diversified public accounting experience with extensive knowledge in insurance loss accounting and forensic accounting. He is Certified in Financial Forensics (CFF), and holds an MBA degree from the College of Saint Rose. Charles lives in Saratoga Springs with his wife and three children.

BST is pleased to announce the following new hires:





Carolyn D. Houck joins the Firm as Human Resources Director. She previously worked for PricewaterhouseCoopers as a Human Resources Manager and has a degree from SUNY Agricultural and Technical College in Cobleskill, New York.



Kimberly A. Frisbee joins the Firm’s Tax Department as an Associate. She is a Cum Laude graduate of the College of Saint Rose and resides in Albany.



Ashleigh S. Martel joins the Firm’s Financial Services Department as an Associate. She previously worked for a public accounting firm in New York City and is a graduate of Hartwick College. She resides in Clifton Park.




Patricia J. Jackson joins the Firm’s Valuation, Forensic, and Litigation Support unit as an Administrative Assistant. She previously worked with International Paper and Coca Cola. She resides in Niskayuna.

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BST is a multi-disciplinary financial and management consulting firm headquartered in Albany and anchored by the accounting firm Bollam, Sheedy, Torani & Co. LLP, CPAs. Other services of the firm include business valuation, forensic accounting and litigation support services, tax and management consulting, employee benefit plan consulting, human resource management and development, healthcare operations consulting, governmental auditing and consulting, merger and acquisition assistance, and wealth management.

Dogs are people too.

LOCAL DOG TRAINER SAYS HOLIDAY PARTIES CAN BE FRAUGHT WITH CANINE DANGERS



As you plan for your parties,
don't forget to account for your canine party-members.

Holiday gatherings that mix the family dog with a larger than normal number of people in the house can lead to all kinds of problems and dangers for man and beast. Dan Rossignol is a local dog trainer and behaviorist who feels duty bound to spread his advice to party givers and partygoers this time of year. According to Rossignol, “When a family dog is used to normally three or four people around the house, stress levels are sure to go up when there are suddenly two or three times that number of people coming over for a holiday celebration.”

When dogs get stressed out they often act out in ways that may not be very healthy. Rossignol says dog owners who throw parties should take steps to keep their dogs and guests safe. “If you’re going to have 5, 10, 20 or more people over, chances are you will be doing some planning for this occasion. An important part of your planning should include deciding what to do with you dog. I recommend sending your dog for an overnight stay at your favorite kennel. It’s the best way to be certain your dog will stay safe and sound,” said Rossignol, who will be offering a free seminar on improving dog behavior this Saturday in Saratoga Springs.

Crowds of noisy, sometimes tipsy, people will often display inappropriate behaviors, and dogs tend to react in one of two ways; with aggression out of fear or aggression out of a territorial pack leader mentality. “Snarls, growls, nips and bites are not at all uncommon in these situations. The key is to keep the dog removed from this atmosphere,” advises Rossignol. Placing your dog in a comfortable crate at a quiet location in your home, away from the party, is another Rossignol suggestion.

If you attend a party at someone else’s home who happens to have a dog loose at the festivities, Rossignol says you should steer clear of that dog as much as possible. “Don’t bend over the dog. Don’t pet, pick up or roughhouse with the pet. Choose another, quieter time after the party if you wish to show your affection for the animal,” said Rossignol.

Can the typical holiday party actually pose a danger to your dog? Rossignol says, “Yes! Parties usually feature food out on display around the home, from the banquet table in the dining room to the candy dishes filled with chocolate kisses, to partially eaten food plates left around. If your dog gets into this food when you’re not watching, especially things such as chicken wing bones or chocolate, it can prove to be disastrous to your dog.”

Rossignol is the owner of Ausdauer Dog Training, LLC, often marketed under the name DanTrainsDogs.com. He provides solutions for most canine problems, including aggression, biting and nipping, with just ONE visit to the dog’s home. He has been often been favorably compared to TV’s Cesar Millan, “The Dog Whisperer”, by the capital region media.

A Field of Opportunity

WHEATFIELDS is hosting it’s first annual “Support New York” wine dinner on Wednesday, November 19th at 6:30 pm. Paring five courses of local food products with New York wines is a fantastic way to experience local wines. Your newly acquired wine knowledge will certainly impress those at upcoming holiday feasts. This event is a tremendous value at $75.00 per person, which includes tax & gratuity. Reservations only; seats are filling fast - call 518-587-0534. View the menu online at www.wheatfields.com.

WHEATFIELDS is celebrating its 20th Anniversary. Back by popular demand, in honor of the 1988 opening, a three-course menu is available for $19.88. The commemorative menu offers your choice of first course, entrée & dessert for lunch or dinner, Sunday through Thursday.

Everyone is on the go these days, why not spend more time with friends & family without spending extra money? Let WHEATFIELDS do the cooking. Try the 4 for $44 meals TO-GO. You have your choice of entrée, pasta & sauce. Also included, vegetables & warm bread with herb butter; enough to feed 4! Call ahead, we will bring it out to your car, or ask if you’re in our delivery area.

WHEATFIELDS gift cards are now available on line. An easy, convenient, & tasteful gift is just a few clicks away. What a great way to share the holiday season with friends, family & co-workers.

In keeping with the 20-year history, WHEATFIELDS is proud to announce being a recipient of the 2008 Wine Spectator Award of Excellence. 20 Years of great food, outstanding value, excellent service, fine wines & fresh pasta. Visit WHEATFIELDS on line at www.wheatfields.com for menus & events.

WHEATFIELDS Restaurant & Bar is open for lunch & dinner, seven days a week.

“Our passion is your pasta!”

440 Broadway
Saratoga Springs, NY 12866
518.587.0534
www.wheatfields.com

Helping Those with Alzheimer's

The Alzheimer’s Association of Northeastern New York needs you. There are almost 5,200 people living with Alzheimer’s disease in the Adirondack Region. Alzheimer’s disease also touches their caregivers, neighbors and everyone in the community.

To serve all of these people with crucial programs and services, we need you to help us make our May 3, 2009 Memory Walk fund raising event a success. We need volunteers to help us on our organizing committee and corporate support by coordinating a walk team or provide sponsorship. Please contact Sujata Chaudhry at 518-439-2217 ext. 305 or call 1-800-272-3900 to volunteer for a fulfilling and important mission. We are looking forward to hearing from you.