Tatweer, a member of Dubai Holding, announced today a strategic
alliance with US-based Six Flags Inc. (NYSE: SIX), the world's largest
theme park company, to develop thrill-driven theme parks across the Arab
world.
The highlight of the strategic alliance will be the development of Six
Flags Dubailand (R), a five million square feet multi-billion dirham theme
park within the world's largest tourism, leisure and entertainment
destination.
The first Six Flags project to be developed outside of North America,
the theme park comes as part of Tatweer's tactical contribution to Dubai
Strategic Plan 2015, which aims to develop the emirate into a leading
global hub for tourism and leisure.
Featuring its signature line-up of thrill and themed adventure rides
and attractions, Six Flags Dubailand (R) will boast world renowned
entertainment franchises such as the children's musical group Wiggles and
professional skateboarder Tony Hawk. The park's unique components will
complement Six Flags' award-winning productions and original programming,
such as Operation Spygirl, the 'Big E' Entertainment Award recipient at the
2007 IAPAA Trade Show and Convention.
Tatweer and Six Flags Dubailand (R) also will work together to
integrate their expertise to create new concepts across the region, such as
Six Flags theme parks, branded restaurants, hotels and retail outlets that
will holistically offer unique travel and vacation opportunities for
tourists, families and visitors worldwide.
For the theme park project, Six Flags will conceptualize and oversee
the master plan based on its history in that arena, which includes the
development, ownership and management of 21 parks across North America.
Groundbreaking is expected in 2009. Additionally, the Six Flags corporate
alliance division will represent Dubailand for international corporate
sponsorship opportunities.
Saeed Al Muntafiq, Executive Chairman of Tatweer, said: "The addition
of Six Flags, one of the world's most reputed leisure and entertainment
companies, to our burgeoning portfolio complements Dubailand's(R) value
proposition as an unrivalled tourism destination. It is a privilege for
Tatweer to be selected by Six Flags as its regional partner and Dubailand
(R) as the destination to host the first Six Flags theme park outside of
North America."
Six Flags Dubailand (R) will join the elite repertoire of Tatweer-owned
world class projects at Dubailand (R) destination such as BAWADI(R), The
Tiger Woods Dubai, Universal Studios Dubailand (R), DreamWorks Animation
Park, Hit Entertainment and Global Village.
Al Muntafiq added: "The new alliance with yet another global leisure
and entertainment leader such as Six Flags consolidates Tatweer's
commitment to becoming a leading global tourism, leisure and entertainment
investor, and a key contributor to the tourism objectives of Dubai
Strategic Plan 2015."
Mark Shapiro, President and CEO of Six Flags, said: "This is a historic
day for our company. Expanding Six Flags beyond our current North American
borders validates the growing strength and momentum of our brand. Through
this partnership with Tatweer, we now have the opportunity to create a
world-class theme park destination that will allow guests from around the
globe to experience Six Flags' unique combination of thrills and
entertainment."
The three billion sq feet Dubailand (R), a member of Tatweer, comprises
projects that include DreamWorks Animation Park, Universal Studios
Dubailand (R), BAWADI(R), Global Village, and projects that are under
advanced stages of development including Dubai Sports City, Motor City,
Falcon City, Dubai Heritage Vision, and Al Barari. The Polo and Equestrian
Club and City of Arabia are currently in the initial stages of
infrastructure work.
About Six Flags, Inc:
Six Flags, Inc. is the world's largest regional theme park company with
21 parks across the United States, Mexico and Canada. Founded in 1961, Six
Flags has provided world class entertainment for millions of families with
cutting edge, record-shattering roller coasters and appointment programming
with events like the popular Thursday and Sunday Night Concert Series. Now
47 years strong, Six Flags is recognized as the preeminent thrill innovator
while reaching to all demographics - families, teens, tweens and thrill
seekers alike - with themed attractions based on the Looney Tunes
characters, the Justice League of America, skateboarding legend Tony Hawk,
The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a
publicly-traded corporation (NYSE:SIX) headquartered in New York City.
About Dubailand (R)
Dubailand(R), a member of Tatweer, is the world's most ambitious
tourism, leisure and entertainment project, catering to the needs of the
entire family. The unique 3 billion sq. ft. development has been designed
to catalyze the position of Dubai as an international hub of family
tourism, appealing to tourist segments across genders, age group, world
regions and activity preferences. Dubailand(R) is projected to attract
millions of tourists annually from around the world.
The diverse projects under Dubailand(R) include theme parks,
eco-tourism projects, shopping malls, restaurants and residential units
that are being developed by UAE, GCC and international investors.
A product of extraordinary vision, Dubailand(R) will be an attractive
place to 'live, work and play' for the emirate's growing population, both
as a leisure destination and an appropriate setting for business and
entertainment development.
About Tatweer:
Launched in December 2005, Tatweer is one of the region's most dynamic
enterprises and a member of Dubai Holding. Comprising 10 market-leading
brands, it oversees an ambitious business development plan. Its current
portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and
Industry & Real Estate offerings. Its entities include Dubai Healthcare
City, the region's hub for world-class quality healthcare services; Mizin,
one of the most advanced real estate companies in the region; Universal
City Dubailand(R), the 22 million sq ft development, featuring Universal
Studios Dubailand as its centerpiece; 'The Tiger Woods - Dubai', an
exclusive golf community that will include the first ever Tiger Woods
designed golf course; Dubailand(R), one of the biggest leisure,
entertainment and tourism destinations in the Middle East; Dubai Industrial
City, an industrial township to develop Dubai as a leading manufacturing
hub; BAWADI(R), the world's leading hospitality and entertainment project
hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy,
investing in regional and global energy opportunities and building a
diversified investment portfolio; Dubai Mercantile Exchange, the first
energy futures exchange in the Middle East set up in partnership with the
New York Mercantile Exchange and Global Village, a premier family
destination for culture, entertainment, cuisine and commerce.
Tatweer's entities continue to consolidate a group of life-improving
industries in addition to pioneering joint venture initiatives with leading
global conglomerates. They continuously strive for world-class performance,
while implementing leadership development to drive and sustain business
excellence, quality and high performance.
Tuesday, March 4, 2008
Tatweer and Six Flags Announce Strategic Alliance
Posted by ADK_Chamber at 5:34 PM
Labels: Press Releases
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